Gwyneth Paltrow’s wellness brand Goop is notorious for its very interesting health practices including vaginal steaming, recipes for sex bark to make you horny and their $3000 spirit-animal rings.
The brand recently received an accolade from but it might not be something Gwyn wants to brag about.
According to the outlet, the brand won by a “landslide” in the new category as a part of their annual Ockham Awards.
A representative from the wellness brand was invited to collect the prestigious (or not-so-prestigious) award but no one RSVP’d to the invitation, Gizmodo UK reports.
We wonder what the nail on the head was for voters to label Goop as promoting the “most audacious pseudo-science” of 2017.
Perhaps recommending to put jade eggs in your “yoni” or as most people would say, your vagina.
It’s apparently meant to improve your orgasms.
Or maybe how you should be stung by bees on purpose. Gwyn herself does this one.
“I’ve been stung by bees,” she previously told the New York Times. “It’s a thousands of years old treatment called apitherapy. People use it to get rid of inflammation and scarring. It’s actually pretty incredible if you research it. But, man, it’s painful.”
Or the time they created a guide to spirit animals along with selling $3000 spirit-animal rings.
And perhaps the best one of all when they claimed their “potent chocolate recipe” for “sex bark” would “enhance youthfulness, reproductive function and sex drive”.
Congrats on the award Goop and Gwyn.