Google is giving Web Stories a bigger spotlight in its mobile app

Google is bringing Web Stories (formerly known as AMP Stories) to the Discover feed in its iOS and Android app. The format is designed to show off visual content in a similar vein to Snapchat and Instagram Stories.

Before today, Web Stories had mostly appeared in search results, particularly on the mobile web. Folks in the US, India and Brazil who have the app will now see them at the top of the Discover section. Google plans to expand Web Stories to more countries and platforms in the future.

If you’ve used stories on Instagram, Facebook, YouTube or Snapchat (or, I guess, LinkedIn), Google’s version will be pretty familiar. Tapping on a story starts “an experience that’s full-screen and immersive,” according to Google. You can tap to the next page or swipe to another story.

A number of publishers have been making Web Stories for a while, but anyone can create them. There’s even a WordPress plugin to make the process a breeze for bloggers.