Good Housekeeping Beauty Innovation + Tool Awards FAQ
The Good Housekeeping Institute Beauty, Health and Sustainability Lab is excited to announce the Beauty Innovation + Tool Awards to spotlight the best breakthroughs in skincare, hair, and makeup and nails, plus devices and tools, hair removal products, professional treatments, men's grooming products and oral care products.
How are the products for Good Housekeeping's Beauty Innovation + Tool Awards tested?
The Good Housekeeping Institute Beauty Lab evaluates the product design and/or formulation, claims and any company or clinical data behind each beauty product. In the next stage, the products with the highest potential are assessed for efficacy and performance using consumer and/or Lab testing with state-of-the-art scientific instruments.
What are the launch date requirements for products to be considered?
We will consider beauty products that have launched at any time, but they must be permanently available through December 2025 to be considered. For products launching after the submission deadline, please contact ghbeautyinnovationawards@hearst.com regarding final packaging availability and arrangement for possible later product submission.
What product categories are eligible to be submitted?
The GH Beauty Lab will consider the following categories for GH Beauty Innovation + Tool Awards:
Breakthrough face and body skincare products, haircare and styling products, and makeup and nail products
Hair and skin tools
Hair removal products
Professional treatments
Men's grooming products
Oral care products
Other health products and supplements are not eligible for the GH Beauty Innovation + Tool Awards.
Products that currently hold the Good Housekeeping Seal with a license active through December 31, 2025 may be exempt from the entry fee. Please contact Good Housekeeping Seal Project Manager Tamara Smith (Tamara.Smith@hearst.com) to confirm eligibility.
How can I submit products to be reviewed for the Beauty Innovation + Tool Awards?
You must submit an entry and payment form and one sample of each product (if applicable) in order to be considered for the Good Housekeeping Beauty Innovation + Tool Awards. More information about submitting product samples is available below and via the entry form link. If you have multiple products to submit, you must fill out a separate form for each product. You can then pay for all submissions under one payment.
Submission Instructions:
Click this link to be brought to the platform where you will be entering your submissions.
Click “create an account and apply.” Create your account by entering your email and a password.
Follow instructions for submitting your product. Please input all required fields.
Click “add another submission” at the payment screen if you’d like to submit another product. It will total your amount at the end so you can pay all at once. (The fee is $895 per individual product; one fee covers all the shades or scent variations of a product if applicable, excluding colognes.)
Once finished, you will receive an email confirming your submission and a link to edit and update it if needed. (For help with issues regarding the submission and payment platform, please contact alec.scherma@hearst.com.)
Is there a limit to the number of products I can submit?
No, you may submit as many products as you'd like. Note that you will have to fill out a new application form and pay a separate submission fee for each product entered.
How many samples will need to be provided?
For our initial review, please send one product sample each, with the following exception:
For professional treatments, no product submission is necessary. After the initial evaluation, the GH Beauty Lab will reach out to schedule appointments/treatments as needed.
Products samples should be sent to the address below:
Good Housekeeping Beauty Innovation + Tool Awards
Attention: Sabina Wizemann
Good Housekeeping Institute - Beauty, Health and Sustainability Lab
29th Floor
300 West 57th Street
New York, NY 10019
Note: Additional samples may be requested for further evaluation. If necessary, you will be contacted directly with all necessary shipment and deadline information.
When are the winners announced?
The Good Housekeeping Beauty Innovation + Tool Awards winners are slated to be published in Good Housekeeping's November/December 2025 print issue (issue subject to change) and online at goodhousekeeping.com.
What is the submission deadline?
Please submit all entries by December 23, 2024.
For general GH Beauty Innovation + Tool Awards questions, please contact ghbeautyinnovationawards@hearst.com.
For help with issues regarding the submission and payment platform, please contact alec.scherma@hearst.com.
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