It's set to follow Emily Weiss's journey from The Hills to the shelves at Sephora.
Prime Video is about to get a dose of millennial pink. According to The Hollywood Reporter, the streamer came out on top to win a bidding war for the rights to Marisa Meltzer’s book, Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss’s Glossier. The NYT bestseller chronicles the rise of Glossier and its founder, Emily Weiss, who many fans remember as the superstar intern opposite Lauren Conrad and Whitney Port on MTV's "reality" show, The Hills. Weiss is credited with being one of the OG girlbosses, taking her brand from a blog to a small, direct-to-consumer beauty line to a global player in the cosmetics and skin care market, with storefronts in the United States and the U.K. and, more recently, being stocked at Sephora locations.
The book's logline goes like this:
“At the center of the story lies Emily Weiss, the elusive former Teen Vogue ‘superintern’ on the reality show The Hills turned Into the Gloss beauty blogger who had the vision, guts, and searing ambition needed to launch Glossier. She cannily turned every experience, every meeting into an opportunity to fuel her own personal success. Together with her expensive signature style and singular vision for the future of consumerism, she could not be stopped. Just how did a girl from suburban Connecticut with no real job experience work her way into the bathrooms and boudoirs of the most influential names in the world and build that access into a $1.9 billion business? Is she solely responsible for its success? And why, eight years later, at the height of Glossier mania, did she step down? In Glossy, journalist and author Marisa Meltzer combines in-depth interviews with former Glossier employees, investors, and Weiss herself to bring you inside the walls of this fascinating and secretive company. From fundraising to product launches and unconventional hiring practices, Meltzer exposes the inner workings of Glossier’s culture, culminating in the story of Weiss herself. The Devil Wears Prada for the Bad Blood generation, Glossy is a gripping portrait of not just one of the most important business leaders of her generation, but also a chronicle of an era."
The New York Times Book Review called Meltzer’s book “a compulsively readable narrative of beauty, business, privilege, and mogul-dom" and fans of the brand — and even people who aren't — probably know the line's star products, Balm Dotcom and Boy Brow. THR adds that at one point, the brand was valued at $1.2 billion in 2019 and the book set out to figure out the secret sauce to its success, positing that it had to be more than just the magnetic allure of Weiss, especially if Meltzer called her out as "a girl from suburban Connecticut with no real job experience."
Lindsey Anderson Beer and her company, LAB Brew, are set to produce the series for Prime Video. Her résumé includes Masters of the Universe, The Kingkiller Chronicles, and Transformers: The Last Knight, so fans of Glossier and Weiss's singular style of polished ease can rest easy knowing the story is in good (likely very manicured) hands.
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