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Who Gives a Crap Founder explains impact of toilet paper industry

Simon Griffiths, CEO and co-founder of Who Gives A Crap, revealed the shocking amount of trees being cut down only to be flushed down the toilet. Interview: Michael Dahlstrom

Video transcript

SIMON GRIFFITHS: Yeah, I mean, I truly think it is disgraceful that we are wiping our butts with trees that we actually really need to look after the environment. And to kind of put this into context, 1.9 million trees a day would be required if everyone in the world used virgin toilet paper. We believe that our best estimate is more than 90% of the world is using virgin toilet paper today. In Australia, that figure's sort of roughly 95%. In the US and UK, it's actually higher than that. It's closer to 98%, 99%.