Giant 3D avatar of Emma Raducanu on display in central London

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The 19-year-old tennis star will have a 3D interactive digital avatar of herself on display in Piccadilly Circus.  (Media handout)
The 19-year-old tennis star will have a 3D interactive digital avatar of herself on display in Piccadilly Circus. (Media handout)

British number one Emma Raducanu will be brought to life as an giant 3D avatar in central London on Wednesday.

The 19-year-old tennis star will have a 3D interactive digital avatar of herself on display in Piccadilly Circus.

The immersive experience, by Wimbledon’s partner Vodafone, is the first ever motion-capture computer generated (CG) avatar of an athlete to appear solo on the Piccadilly Lights.

Visitors will look up to see a mobile phone appear in 3D with Raducanu as a full CG avatar on Wimbledon’s Centre Court.

Maria Koutsoudakis, head of brand at Vodafone UK, said: “This summer we set out to help the UK #FeelTheConnection in partnership with some of Britain’s most loved events and using iconic sites like Piccadilly to bring this experience in 3D to life, is a key part of our strategy.

“The opportunity to take a quintessentially British brand like Wimbledon, the power of Vodafone’s connectivity with Wimbledon Uncovered in 360, and a British star like Emma to such a recognisable site is a big brand moment and one we’re immensely proud of.”

The activation will run from June 27 to July 3 to coincide with the first week of Wimbledon.

Emma Raducanu | Wimbledon 2022

Raducanu has skyrocketed to fame since last year’s stunning US Open win and excitement was building among fans following her Centre Court debut win on Monday.

She is set to play former world number four Caroline Garcia later on Wednesday.

Tennis fans can also visit Westfield London’s The Wimbledon Experience W12, which is showing live coverage of matches on a large screen from 11am every day from June 27 to July 10.

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