Cadbury Cuts Size of Freddo Frog But Not Price
Frog-get about your normal size Freddo Frog – Cadbury has shrunk the chocolate treat by 20 percent, but kept the price the same.
In a move that is sure to leave people hopping mad, the frog favourite has been reduced from 15g to 12g.
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Two years ago, they used to weigh a whopping 20g.
Cadbury’s global parent company Mondelez credited rising production costs for the condensed goody.
“We’re making a change to the size of the product because of manufacturing cost increases that we can no longer absorb,” spokesman Julian Polachek said.
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The newly petite pleasure was picked up by a keen-eyed store man, who contacted the Herald Sun to report on the delivery of the lightweight frogs.
“We were not notified and our wholesale cost did not change,” he said.
People have already taken to Twitter to show their disdain for the disappearing frog.
@CadburyAU So the #FreddoFrog will be cut in the size but price remain the same. Now the last time I bought a Freddo, it cost me 30 cents
— Bomber Boy (@Bomberboy88) April 16, 2015
The #FreddoFrog might be getting smaller but rest assured our servings are getting bigger.
— Olive at Mawson (@Oliveatmawson) April 17, 2015
It’s not the first time Cadbury has cut down its chocolate size.
In February, the company announced its Dairy Milk family chocolate blocks would shrink from 220g to 200g.
The rising cost of cocoa was blamed for the cut.