Christian Louboutin Just Made This Plus Size Model’s Life

For more than two decades, the iconic red-soled Christian Louboutin heels have taken women to new heights. Although the same couldn’t be said about its efforts to bring diversity into the new fashion industry. Yet in recent years, the shoe company has attempted to remedy this. First, by introducing a line of nude heels to match not just pale, Caucasian skin, but a wide-range of ethnicities and shades. And now, the brand has featured a plus size model, Clementine Desseaux, on its social media channels.

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Posted on Thursday, the 15 second video depicts the size 12/14 beauty wearing Christian Louboutin’s Silky Satin Lip Colour Rouge Louboutin. According to a representative for the brand, the model was gifted a lipstick and she was so excited that she posted the clip of her smiling and twirling on her personal Instagram. The @LouboutinWorld handle loved the clip and reposted it, much like they do with many other Instagram-users content.

In response, Desseaux remarked that “such a big French brand using a curvier girl for her face is a big step.” She added, “Not for curvy women, not for freckles, just for women. The beauty norm is changing and differences that used to be weaknesses are now turning into strengths.“

Although Desseaux’s not officially being contracted by the company, her appreciation for the recognition is deeply personal. Three years ago, she moved from Paris to New York because she couldn’t find modelling work in France due to her size. “Being curvy and freckly was never easy back when I was in France,” Desseaux, who will appear in the forthcoming documentary Straight/Curve, explained. “Now beauty is changing and brands are putting girls that are different in the spotlight. They are opening up to all the beauty that is in the world and not only the European, blond, skinny, white woman type."

The fact that a company based in the European country, a place that has historically idealised and perpetuated the stick-thin woman and has also been one of the slowest nations to adopt and accept women of varying sizes in the fashion industry, did this is progress. “France has always been late in terms of diversity but this is one little step forward,” Desseaux said. “I am hoping that more little steps will follow."