Khloe Kardashian Is Releasing A Denim Line For 'Curvy' Women

Khloe Kardashian is on the lookout for curvy models to star in a campaign for her new denim line.

The Keeping Up With The Kardashians star, who already has a beauty and fashion line with her sisters, took to her Instagram page on Thursday to tease fans about her new venture.

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"I'm looking for beautiful, powerful women to star with me in a campaign for my new denim brand! Details at theGAproject.com," Khloe captioned a selfie on her Instagram page.

The 31-year-old also wrote on her website: "There is a new definition of sexy."

"The shape we lust for has curves, not the straight body of the fashion establishment.

"Some call it a new silhouette, we just think of it as embracing the body you were given."

Khloe has always been outspoken about projecting a positive body image for her fans but last year she said she didn't realise how unhealthy she was until her family started filming their reality show.

"Right before [Keeping Up With The Kardashians] started, I thought I was in good shape, but I guess not good enough for Hollywood's eyes," she told People in October.

"I didn't realize I was the 'fat' sister until I went on TV and the media started saying that about me. ... [In reality] I wasn't fat; I wasn't obese. But I would let society make me believe that I was."