Paris Hilton: 'I Was Born A Brand'

Ex-It Girl and now merchandise mogul Paris Hilton sits down with Joe Zee in this Yahoo Style exclusive.

"I was basically born a brand," the Hilton heiress tells Zee. "At a very young age I decided I wanted to be the Paris Hilton brand."

As well as talking about her grandiose business ambitions, the 34-year-old reveals what she plans to name her firstborn child, the trouble she has meeting guys, and why she's mortified by some of her past style choices.

Watch the video for more: