The First Non-Nude Playboy Cover Is Here

In October, Playboy announced it would no longer publish photos of full-frontal nudity.

The change, which launched on Thursday with the March issue, is just the publication’s latest step away from overt salaciousness (full undress was banned from Playboy.com, making it SFW in 2014) and a weak attempt to attract a younger audience.

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The first cover featuring the redesign has “social media model” (whatever that means) Sarah Rose McDaniel, who has different-colored eyes — a condition known as heterochromia iridum — wearing a white tank top with multiple buttons undone, showing off her cleavage.

The shirt is rolled up to show her entire torso and her blue-and-white-striped underwear.

She’s posing in a way that makes it seem like she’s taking a selfie and sending the image via Snapchat — with the caption “heyyy ;).”

It’s raw and apparently unretouched (yet, unlike a photo shared via Snapchat, this image is forever).

“The idea was to look at me from a boyfriend’s perspective,” she explained of the image taken by photographer Theo Wenner.

But will the cheap trick work?

Just because millennials and their younger counterparts from Gen-Z log hours on the social media platform doesn’t necessarily mean that playing to it will attract readers.

“The political and sexual climate of 1953 … bears almost no resemblance to today,” said Playboy Enterprises CEO Scott Flanders.

“We are more free to express ourselves politically, sexually, and culturally today, and that’s in large part thanks to Hef’s heroic mission to expand those freedoms.”

While the running joke for those on the defensive when caught with the magazine was always, “I read it for the articles,” the editorial team wants that to become true.

The centerfold is a photo spread with Dree Hemingway, one of Ernest Hemingway’s great-granddaughters — but while she has intellectual roots, the shoot — with Dree as Eve in the Garden of Eden — is far from highbrow.

She’s the first non-nude Playmate ever.

Other features, including an essay by Bret Easton Ellis titled “Modern Sexuality,” and an introspective look at the IUD by Erin Gloria Ryan called “God Bless Birth Control,” do seem like must-reads.

Other features include Broad City girls Abbi Jacobson and Ilana Glazer answering the mag’s 20 Questions, the issue’s “high-profile” interview with James “resident renaissance man” Franco, and an essay by prolific memoir writer Karl Ove Knausgård.

So will covering women up with clothes and employing millennial bait have the desired impact?

Probably not — although it certainly can’t hurt (the magazine’s circulation is at a low of 800,000; in its heyday, that figure was millions).

With today’s consumers always just one click away from every kind of provocative image imagineable — and an 89-year-old man as the brand’s face — a Snapchat cover certainly won’t help the brand turn things around in just one month.