'You were the lie': Social media CEO tells Instagram star Essie O’Neill she’s the problem

Aussie social media star Essie O'Neill is certainly making headline this week but not all of it is for the right reasons.

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The 19-year-old caused a storm earlier this week, after taking to her Instagram page and deleting thousands of pictures. closely followed by her half a million followers.

Essie changed the name of the page to "Social Media Is Not Real Life" and replaced the original captions on the images with anecdotes of her struggles to maintain her Insta-worthy persona, the price she was paid to post each picture and what it took to get the 'perfect' shot.

Since then Essie has posted an emotional video online in which she thanked people for their overwhelming support and appealed to her followers for any money contributions to fund her 'real life' and rent.

However not everyone has sympathy for Essie and on Monday CEO of social media company Rise9, Zach James, took to his Facebook page to share his opinion on Essie.

​"Blaming Social Media, calling it a lie, further shows your lack of attempt to understand yourself," James wrote.

"Yes, deleting your Social Media is a step in the right direction. Disowning personal responsibility for your own happiness and shifting the blame is a step backwards."

"You decide to live a life that you feel is a lie? That is absolutely your choice.

"Essena O'Neil needs to find real help instead of redirecting personal responsibility towards mankind's greatest communication tool.

"I truly hope you do, because Social Media isn't a lie, you were the lie."