British singer Adele has walked away from a lucrative cosmetics deal with L'Oreal which would have made her the highest-paid celebrity in the brand's history.
25-year-old Adele was reportedly months into negotiations with the cosmetic giant to replace Cheryl Cole as the face of the brand, but declined the four-year contract worth $20 million. The knock back has left the company "gobsmacked".
“L’Oréal was in negotiations for the deal with Adele and it looked to be happening – but she just changed her mind on it," a source revealed.
“L’Oréal is gobsmacked that she turned down such a huge amount.”
In 2011, the Skyfall singer said, “I don’t want my name anywhere near another brand. I don’t wanna be tainted or haunted. I think it’s shameful when you sell out.”
Considering Adele's net worth of $55 million, she can resist selling out for a while longer.GALLERY: Stars Who Lost Endorsement Deals