Smirnoff introduces ready-made cocktails

January 27, 2010, 9:54 pmFAMOUS

No need for a shaker!

Smirnoff introduces ready-made cocktails
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Smirnoff, along with leading drinks business Diageo, have introduced the new cocktails range ready to serve straight from the bottle, perfect for you and your girlfriends to enjoy anytime!

The cocktails range includes the classic choices of Smirnoff Vodka Mojito – Smirnoff No 21 vodka, kaffir lime liquor and a dash of mint, Smirnoff Grand Cosmopolitan – Smirnoff No 21 vodka, Triple Sec Liquor and cranberry juice and Smirnoff Pomegranate Martini –Smirnoff No 21 vodka, pomegranate juice, Meyer lemon liquor and natural lemon.

Diageo Australia marketing director, John Green, said that Diageo is investing $1.5 million into the launch of the Smirnoff Cocktails.

"We anticipate that Smirnoff Cocktails will broaden the appeal of the Smirnoff brand into new occasions and believe that this is a great opportunity for retailers to embrace an innovation that we're confident consumers will love, whilst growing overall retailer revenue," he said.

Smirnoff Cocktails 700ml bottles will have a recommended retail price of $22.99.

Check out their website www.smirnoff.com to learn more on mixing cocktails and vote for your favourite Smirnoff moments!

XOXO FAMOUS

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1 Comments

  1. Diane11:37pm Wednesday 04th January 2012 ESTReport Abuse

    Purchased cosmo ready made. Tastes like medicine. What can I do to improve on the taste?

    Reply

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