EXCLUSIVE: Winona Ryder, Iman and Others Star in Pandora’s Latest ‘Be Love’ Campaign

Layla Ilchi

27 February 2025 at 12:01 am·2-min read

Pandora is celebrating the latest iteration of its “Be Love” campaign with a slew of famous faces.

The jewelry brand has tapped actress Winona Ryder and models Iman, Vittoria Ceretti, Karen Elson, Mica Argañaraz, He Chong, Elisabetta Dessy and Ugbad Abdi to front the Pandora “Be Love” 2025 campaign. The campaign was photographed by Craig McDean and Fabien Baron. According to Pandora, the campaign is meant to reflect how “love can be transformative.”

More from WWD

“It’s really to listen and to try and be as understanding as possible,” Ryder said about the campaign. “Seeing things through a different perspective, that represents love to me — it’s just a profound way to experience it.”

Ryder appears in the campaign modeling Pandora’s “Be Love” heart charm, which is designed in sterling silver, and the Pandora Essence Organically Shaped Bangle, which is plated in 14-karat gold.

Winona Ryder in Pandora's "Be Love" 2025 campaign. — Winona Ryder in Pandora’s “Be Love” 2025 campaign.

The campaign also spotlights Pandora’s partnership with UNICEF by featuring its UNICEF charm. Pandora’s partnership with the organization aims to “empower young people, especially girls, by providing opportunities for education and a brighter future, while encouraging others to join in this mission.”

Pandora’s “Be Love” 2025 campaign comes after the jewelry label released its “Be Love” 2024 holiday campaign in October, which starred brand ambassador Pamela Anderson, models Agyness Deyn and Jocelyn Corona and Chloe and Halle Bailey. In January 2024, Pandora announced a roster of new global brand ambassadors, including celebrities like Selma Blair and the Bailey sisters, who concluded their work with the brand last year.

Iman stars in Pandora's "Be Love" 2025 campaign. — Iman stars in Pandora’s “Be Love” 2025 campaign.

Launch Gallery: Winona Ryder, Iman and More Star in Pandora's 2025 'Be Love' Campaign

Best of WWD

BBC
Death of Hackman and wife 'suspicious enough' for investigation, police say
Authorities say there was no sign the couple had sustained any injuries, but no cause of death has been given.
Parade
Gene Hackman's Daughter Reveals What She Believes Led to Father's Unexpected Death
His wife, Betsy Arakawa, was also found dead in their New Mexico home.
Evening Standard
The terrifying spectacle of Justin Bieber's downfall: Singer continues to spark waves of concern
After an intense year of divorce rumours, P Diddy drama and concerning public appearances, fans worry as Justin Bieber looks increasingly dishevelled
Parade
Elizabeth Hurley Sends 'Kisses From Paradise' in Hot Pink Bikini Snap
The English actress shared the photo from a recent vacation in the Maldives.
HuffPost
Jimmy Kimmel Answers Trump’s Big Question With A Stinging Reminder About Melania
The late night host mocked the president over the latest DOGE stunt.
Parade
Salma Hayek Soaks Up the Sun in Cheetah-Print Bikini During Beach Photoshoot
The 'Frida' actress shared a stunning oceanside shot with fans on social media.
HuffPost
Stephen Colbert Eviscerates Karoline Leavitt’s Trump Team Claim In Bonkers Rant
The “Late Show” host called out the administration’s chaos with chaotic comedy.
The Independent
Fans convinced Millie Bobby Brown’s makeover proves she’s playing pop megastar in new biopic
Actor sparked comparisons to the singer after sporting a new look
BuzzFeed
Gene Hackman, His Wife Betsy Arakawa, And Their Pet Dog Found Dead In Their Santa Fe Home
Santa Fe County Sheriff Adan Mendoza has told locals: “I want to assure the community and neighborhood that there's no immediate danger to anyone.”
Variety
Michelle Trachtenberg, ‘Gossip Girl’ and ‘Buffy the Vampire Slayer’ Actor, Dies at 39
Michelle Trachtenberg, the actor best known for film and television roles including “Gossip Girl” and “Buffy the Vampire Slayer,” has died. She was 39. She was found unconscious and unresponsive Wednesday in her Manhattan apartment, according to the New York City police department. According to the New York Post, which first reported the news, she …
BuzzFeed
Here's How Celebrities Are Honoring Michelle Trachtenberg's Legacy Following Her Death At Age 39
"Michelle was fiercely intelligent, howlingly funny and a very talented person. She died much too young."
WWD
Fashion Designer and Ballroom Standout Abraham David Levy Dies
The 54-year-old multi-talented creative was popular with clients like Paris Hilton and drag performers.
BuzzFeed
Halle Berry Revealed The Shocking Comment Her Doctor Made After He Mistakenly Told Her She Had Herpes, And It’s Infuriating
Halle previously revealed that she discovered she was going through perimenopause after being left to do her own research when her doctor mistakenly told her she had “the worst case of herpes.”
HuffPost
EWW! Jimmy Kimmel Spots 'Weird' Ron DeSantis Moment That's Grossing People Out
The late-night host replayed the footage of the Florida governor in slow motion.
CNN
Southwest jet trying to land at Chicago Midway Airport nearly collides with a private plane on the runway
A Southwest Airlines plane and a private jet that entered the runway without authorization experienced a close call at Chicago Midway International Airport on Tuesday morning, the Federal Aviation Administration said.
BuzzFeed
"Yelled At Our Staff Like An Entitled Child": 13 Times Celebs Were Called Out For Allegedly Mistreating Restaurant Staff Or Other Customers
Scott Disick's business partner called him out for only tipping 4%!
Yahoo Lifestyle
Blake Lively shares touching tribute to late Gossip Girl co-star Michelle Trachtenberg: 'Huge heart'
Blake Lively has shared a heartbreaking tribute to her former Gossip Girl co-star Michelle Trachtenberg, who died at the age of 39. Read more.
BuzzFeed
Here’s The Truth Behind That Viral Video Of Hailey Bieber Apparently Telling A Fan She Doesn’t Like People Touching Her, And It’s Scary How Out Of Context It Was Taken
“the way someone purposely cut the video to make it look like something it wasn’t is so cruel.”
WWD
Kate Middleton Pays Sartorial Homage to Wales in Bespoke Alexander McQueen Coat Alongside Prince William
The royal couple spent time with members of the public.
The Independent
The View’s Joy Behar walks back Elon Musk comments after saying he was ‘pro-apartheid’
‘Don’t be suing me, okay, Elon?’ the co-host quips

Latest stories