Yahoo Lifestyle EXCLUSIVE: Splendid Teams Up With Wild One for Pet Lovers Collaboration
Los Angeles-based contemporary brand Splendid has announced a partnership with fan-favorite minimalist pet lifestyle brand Wild One for a co-branded collection that will appeal to both pets and their pet parents.
The limited-edition collection is a reimagining of some of Splendid’s all-gender signature styles with 100 percent organic cotton options in new colors that perfectly match Wild One’s bestselling shades, like lilac and spruce. The collection consists of six apparel styles for people and seven pet styles. Items within the collection include T-shirts, hats and sweatshirts that coordinate with dog hoodies, harnesses and bandanas.
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Notably, following Wild One’s attention to blending style and functionality, some styles have also been designed to feature reflective silicon logos for added flair and extra safety for evening walks.
According to Leah Tanner, director of brand marketing at Wild One, while Wild One’s mission has always been rooted in “helping pet parents express their unique style through bold colors” and holds fashion as a core part of the brand, this collaboration with Splendid will be the company’s first venture into human wearables — one that the team is excited to see come to life.
“Partnering with Splendid, a brand with deep expertise in creating stylish and comfortable apparel, felt like a natural evolution of our vision,” Tanner said. “Together, the Splendid x Wild One collection takes self-expression to a whole new level — allowing pet parents and their pups to match in beautifully coordinated wearables that complement our signature colorways. We’re thrilled to share this collection with our community and can’t wait to see the excitement it inspires.”
As a dog mom and dog lover herself, Holly Shapiro, creative director of Splendid, has said that she has been a fan of Wild One’s accessories daily. And now with the Splendid x Wild One collection, she will be able to match her dog. “Our new Splendid x Wild One pieces aren’t just cute,” she said, “they’re functional too. The collection makes pet parenting more fun by helping you match your dog, your dog coparent or your favorite dog lover.”
Importantly, Veronica Becchetti, cofounder of Wild One, said that the collaboration continues Wild One’s mission to “empower dogs and their people to embrace their boldest, most stylish selves,” which the brand has been working toward with its colorful pet essentials.
“Working with Splendid on a capsule collection that reimagines our widely loved hues with cozy designs for the modern pup-parent duo felt like a natural extension,” said Veronica Becchetti, cofounder of Wild One. “We were drawn to Splendid’s ultra-soft fabrics and how each unique piece could be mixed and matched to add an effortlessly chic element to daily dog adventures — whether on a walk, jet setting or relaxing at home.”
The Splendid x Wild One collection will be available on splendid.com and select Splendid stores with a price point ranging from $9 to $158.
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