Eminem Is a Chainsaw-Wielding Killer in 'Tobey' Video Featuring Big Sean and BabyTron — Watch

“Tobey” is the second single off of Eminem’s forthcoming ‘The Death of Slim Shady (Coup De Grâce)’ album, out Friday, July 12

Eminem is taking his ego death quite literally.

On Monday, July 8, the Detroit rapper, 51, unleashed the video for his latest single, “Tobey,” featuring fellow Michigan natives Big Sean and BabyTron. The trippy visual opens with the latter two delivering barred-up verses before passing the torch to Eminem as he raps about being "bit by a goat" the same way Spider-Man, a.k.a. "Tobey Maguire got bit by a spider."

The video, directed by Cole Bennett, also sees the "Lose Yourself" rapper briefly revisit his The Marshall Mathers LP days, as he re-creates the vintage image of him posing in front of his childhood home from the 2000 album cover.

The visual then concludes with Eminem continuing his mission to kill off his twisted alter ego, Slim Shady, and any other alternate version of himself by taking an actual chainsaw to an off-screen body as the camera zooms out to show a chalk outline on the ground.

Related: Eminem Unveils Release Date for New Album The Death of Slim Shady (Coup de Grâce) with Horror-Inspired Trailer

Last week, Eminem teased his “Tobey” visual on social media with a snippet of his chainsaw massacre. He dropped the track in full on Tuesday, July 2, marking the second single from his 12th studio album, The Death of Slim Shady (Coup De Grâce), out Friday, July 12.

The rollout for Eminem's upcoming LP has been filled with mysterious clues to Slim Shady’s figurative death from the jump. He began the campaign by placing a fake obituary for the “controversial rapper” in the Detroit Free Press with a headline that read “Slim Shady Made Lasting Impressions.”

“A product of Detroit who began his career there as a rogue splinter in the flourishing underground rap scene of the mid to late 1990s, Shady first became a household name in 1999 with the debut of his playfully deranged single ‘My Name Is,’” the piece eulogized.

Related: Eminem Dropping New Album The Death of Slim Shady This Summer

It continued, “Ultimately, the very things that seemed to be the tools he used became calling cards that defined an existence that could only come to a sudden and horrific end. His complex and tortured existence has come to a close, and the legacy he leaves behind is no closer to resolution than the manner in which this character departed this world.”

“May he truly find the peace in an afterlife that he could not find on Earth,” the obituary concluded.

Next, to tease the release of his first album single, “Houdini,” Eminem told magician David Blaine in an Instagram teaser clip, “Well, for my last trick, I’m gonna make my career disappear.”

The song’s music video — an updated remake of 2002’s “Without Me” featuring cameos from Dr. Dre, Pete Davidson, 50 Cent, Snoop Dogg and Shane Gillis — then saw the rapper and his alter ego face off against each other in a comic book-style scenario where Eminem concluded, “Shady must be stopped!”

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