Elon Musk says Twitter will introduce per-article charging in May
It would give publishers a way to earn money from non-subscribers.
Twitter might provide publishers with a new way to earn from their content outside of the typical recurring subscription option. According to company chief Elon Musk, Twitter will allow media publishers to charge users for access to individual articles they post on the website as as soon as next month. Users will end up paying a higher per-article price than what the cost of access to every article would amount to if they had a subscription instead. But Musk said it's for those who want to read the occasional story from a specific outlet, so each article probably wouldn't cost as much as a monthly subscription.
Rolling out next month, this platform will allow media publishers to charge users on a per article basis with one click.
This enables users who would not sign up for a monthly subscription to pay a higher per article price for when they want to read an occasional article.…
— Elon Musk (@elonmusk) April 29, 2023
At this point in time, though, details about the upcoming feature remain vague. Musk only said that it will start rolling out next month — it's unclear what kinds of accounts and media outlets will be able to offer per-article charging. In addition, Twitter's owner didn't say how much the website would be taking as commission. When the company officially replaced Super Follows with Subscriptions, Musk announced that it won't be taking any money from creators for the next 12 months. After the year is up, Twitter will be taking a 10 percent cut on subscriptions.
Engadget has reached out to the website for clarification, but it doesn't have a press team anymore. We'll have to wait for more information to know if Twitter will implement the same rule for per-article payments. Ultimately, the company will be taking a cut — Twitter, under Musk, has been introducing more and more paid features to boost revenue. It's pretty common knowledge at this point that its verification badge now comes as a perk for its $8-a-month Blue subscription. Twitter also shut down its free API to launch a new one that users would have to pay for. It would cost enterprise customers almost $50,000 a month to access the new API, so some organizations and companies such as NYC's transport authority had chosen to end Twitter integration or to leave the website instead.