Yahoo Lifestyle Dr. Dre and Snoop Dogg Meet Frank Sinatra and Sammy Davis Jr. in Jaw-Droppingly Realistic Still G.I.N. Ad (Exclusive)
Fran Sinatra’s daughter, Tina Sinatra, called the ad "both thrilling and surreal"
Courtesy of Still G.I.N.
Left to right: Sammy Davis Jr., Frank Sinatra, Dr. Dre, Snoop Dog in new Still G.I.N. adThe Rat Pack just got two unofficial new members.
A new Still G.I.N. By Dre and Snoop ad drops on Tuesday, Dec. 10, and it features rappers Dr. Dre and Snoop Dogg “meeting” music legends Frank Sinatra and Sammy Davis Jr. The cinematic spot brings the iconic musical artists together through AI technology and premieres during NBC’s The Voice finale (which also marks the conclusion of Snoop’s first season as a coach on the show).
The spot begins with Dre, 59, and Snoop, 53, dressed in tuxes, sauntering through an elegant nightclub as chic guests glance their way. Sinatra and Davis notice the newcomers across the crowded club and approach.
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“So what’s your pleasure? What are you guys drinking?” Davis asks, to which Snoop replies, “Gin,” with Dre adding, “Still G.I.N.”
“Okay. Still G.I.N. for everybody!” Sinatra says to a cheering crowd.
The ad — which also features a surprise cameo by actress and model Lori Harvey — ends with the four musicians sitting around a table while toasting their glasses.
According to an official release obtained by PEOPLE, the gin brand — which launched in February and is co-owned by Dre and Snoop — joined forces with their creative agency, Rosewood Creative, acclaimed director Dave Meyers, and the generative AI company Metaphysic to create the innovative ad.
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“The result is a ‘what if?’ meeting that cinematically bridges past, present and future generations of superstars,” the release states.
The team also worked in close partnership with the Sinatra and Davis estates in order to ensure a faithful representation of the late stars.
Trae Patton/NBC
Dec. 10 marks the conclusion of Snoop Dogg’s first season as a coach on 'The Voice.'Related: How Racism Doomed Kim Novak and Sammy Davis Jr.’s Relationship in 1950s: ‘I Was Told Not to See Him’
"To see Dr. Dre and Snoop Dogg alongside my dad and Sammy Davis Jr. in such a revolutionary way is both thrilling and surreal,” Sinatra’s daughter, Tina Sinatra, 76, said in a quote obtained exclusively by PEOPLE. “It's a celebration of timeless artistry, breaking barriers, and the enduring legacy of collaboration across generations."
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Per the brand, Still G.I.N. By Dre and Snoop is “defiantly smooth” and stands out as a clean, light, highly mixable modern gin. It’s currently the second product from the company — the first being the award-winning, premium sparkling gin-based cocktail Gin & Juice By Dre and Snoop.
Still G.I.N. By Dre and Snoop is 85 proof and is distilled and bottled in the U.S. It’s distributed nationally for $34.99 through Southern Glazer’s Wine and Spirits.
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