David Beckham. Photo courtesy of H&M Instagram.
It's been quite a busy month for the Beckham family: first Victoria debuted her spring/summer 14 collection in New York, and now David is set to star in a new campaign for his own H&M line, aptly titled 'Bodywear'.
The former football-pro was caught with his pants down at a sneaky shoot for the brand on Tuesday, surprising fans when he clambered onto a rooftop in London wearing just a vest and underwear.
"David Beckham is on the roof of the Truman Brewary," tweeted one fan. "Cue all the girls running up onto the roof to catch a glimpse. #PrayForDavid."
Another wrote: "David Beckham in pants filming an ad on the roof nearby. Girls in office literally in hysterics."
Even Victoria got in on the action, tweeting, "Run Forrest run" looking amazing for H & M x vb."
David maintained his cool composure despite the chaos on the ground however, effortlessly climbing and jumping across the roof while attached to a harness.
The new Bodywear collection is set to launch in February 2014 according to H&M, with a spokesperson adding, "We are very happy to continue the collaboration with David and are looking forward to launching a new collection and campaign. Closer to launch we’ll reveal more details."
David Beckham takes a running leap across a rooftop. Photo: H&M Instagram.
David has been making the most of his time off in recent weeks, most notably when he made a ront row appearance with daughter Harper at Victoria's fashion show.
"She nearly kicked Anna Wintour in the face," the 39-year old dad said of his daughter. "She was standing up and she was sitting down, she was saying, 'I like the pink dress. I like the white dress.' Her legs were moving around and I thought, 'I don't want her to kick Anna."