A Kelloggs cereal advertisement shared to social media had onlookers doing a major double-take this week, over a very strange photoshop job on the ad’s brekkie-munching model.
Anyone looking at the snap for more than a few seconds would quickly realise it isn’t, in fact, Alex digging into her cereal, rather a photoshop mash-up of her and someone else.
The dodgy photoshop was a deliberate move by the company, who wrote in the photo’s caption: “We've fused [Alex Nation’s] face with a former Bachie contestant. Can you guess who?”
Instead of a flurry of guesses however, the post simply prompted a wave of confusion and anger from many who had clearly skipped the caption.
Hundreds left blue baseball cap emojis in the comments, which double as social media slang for a ‘lie’.
Onlookers hate on ‘creepy’ photoshop ad
On Reddit, the photo was reshared by a baffled onlooker who wrote “An actual Kellogg's cereal Ad....??”
Though many were quick to point out the photo had been deliberately edited, others hit back that it didn’t change the incredibly odd effect of the unusual marketing move.
“It looks like someone who’s never seen a human tried to draw one based on description only,” one person wrote.
“Creepy,” another wrote.
“For some reason the face reminds me of those botched painting restorations,” another shared.
“Wowie. I can’t unsee this,” someone wrote on Alex’s Instagram post sharing the photo.
“I don’t like it,” another agreed.
“I hate whatever this is,” another wrote.
Safe to say this is one type of ‘fusion’ the cereal brand steers well and truly clear of in the future.
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