'I hate it': Kelloggs ad's 'creepy' photoshop fail stunt backfires

Penny Burfitt
·Lifestyle & Entertainment Producer
·2-min read

A Kelloggs cereal advertisement shared to social media had onlookers doing a major double-take this week, over a very strange photoshop job on the ad’s brekkie-munching model.

The food company took to social media in a bid to promote their new Just Right Fusion cereal, sharing a snap of a very unusual looking Alex Nation of The Bachelor fame digging in in her PJ’s.

Image of Alex Nation photoshop fused with mystery woman in 'creepy' Kelloggs ad
Something clearly isn't right here... Photo: Kelloggs

Anyone looking at the snap for more than a few seconds would quickly realise it isn’t, in fact, Alex digging into her cereal, rather a photoshop mash-up of her and someone else.

The dodgy photoshop was a deliberate move by the company, who wrote in the photo’s caption: “We've fused [Alex Nation’s] face with a former Bachie contestant. Can you guess who?”

Image of Kelloggs Just Right fusion cereal
The baffling Photoshop fail was an intential plug of the brand's new 'fusion' cereal. Photo: Kelloggs

Instead of a flurry of guesses however, the post simply prompted a wave of confusion and anger from many who had clearly skipped the caption.

Hundreds left blue baseball cap emojis in the comments, which double as social media slang for a ‘lie’.

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Onlookers hate on ‘creepy’ photoshop ad

On Reddit, the photo was reshared by a baffled onlooker who wrote “An actual Kellogg's cereal Ad....??”

Though many were quick to point out the photo had been deliberately edited, others hit back that it didn’t change the incredibly odd effect of the unusual marketing move.

Image of Kelloggs photoshop 'fusion' ad on Instagram
A screenshot of the ad was shared to Reddit by a bamboozled potential buyer. Photo: Kelloggs

“It looks like someone who’s never seen a human tried to draw one based on description only,” one person wrote.

“Creepy,” another wrote.

“For some reason the face reminds me of those botched painting restorations,” another shared.

“Wowie. I can’t unsee this,” someone wrote on Alex’s Instagram post sharing the photo.

“I don’t like it,” another agreed.

“I hate whatever this is,” another wrote.

Safe to say this is one type of ‘fusion’ the cereal brand steers well and truly clear of in the future.

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