Plane food is known for being bland or worse, but one airline is looking to change that by adding a special soundtrack to its meals.
British Airways has created Sound Bite, which pairs different kinds of music with different foods, the Daily Mail reported.
The idea is based on an Oxford University study on “sonic seasoning” which found that specific music could make food seem up to 10 percent sweeter or saltier.
British Airways’ playlist, which features 13 tracks, will reportedly be available to long haul passengers from November.
According to the menu, low tones go well with savoury flavours while high tones boost sweet flavours.
It also suggests that the nationality of the singer has an influence – “Scottish musicians can enhance the providence of Scottish foods,” says the menu, matching a Scottish salmon starter with Paolo Nutini.
It also asserts that “British music should be paired with British food”, suggesting a Johnny Marr song for the full English breakfast.
Other musicians on the menu include Louis Armstrong, Lily Allen, Coldplay, Madonna, Otis Redding and The Pretenders.
Classical music is used to enhance roast meals and tenors’ low tones are apparently suited to the bitterness of coffee.
British Airways chef Mark Tazzioli told the Mail that people’s ability to taste was reduced by 30 percent in the air, so the airline did everything it could to counteract that.
“The sonic seasoning is fascinating and our pairings should really help bring out the flavours.”