Coles dominates annual product awards with 11 winning items

This week, supermarket products were pitted against each other once again for the annual Product of the Year Awards, with Coles coming out on top in a range of categories.

The world's largest consumer-voted awards program, Product of the Year recognises product innovation and helps shoppers save time and money on quality goods.

Coles managed to win a total of 11 awards, the most of any retailer this year, with thousands of Aussies voting for the winning items.

Exterior view of Coles supermarket
Coles cleaned up at the Product of the Year Awards. Photo: Getty Images

The award-winning products include Coles brand PerForm Chicken, Kale & Quinoa soup, named the best solution for a healthy, balanced, low-carb meal. The PerForm range is packed with up to 27 grams of protein per meal and is a quick and easy soup to complement exercise, diet or lifestyle goals.

Another standout was Coles' delicious choc fudge treat, the Fibre Bakes Choc Brownie, which has only 90 calories, is a good source of fibre and has less than 7 grams of sugar.

Coles brand ice creams, chocolate brownies and soup
Ice creams, chocolate brownies and hearty soup were some of Coles' award-winning products. Photo: Supplied

The award-winning Coles Salted Caramel Vienna Sticks are a new twist on the all-time family favourite Viennetta. The product dominated its category thanks to a ripple of flavour and chocolate layers made from Rainforest Alliance Certified cocoa.

Coles celebrates victories

"Coles works closely with some of Australia's best producers to create great value, new and innovative products to inspire customers and help us fulfil our strategy to make Coles an Own Brand powerhouse," Coles General Manager Own Brand, Charlotte Rhodes said.


"Our customers are at the heart of what we do at Coles and we are proud to be recognised by them in this year's Product of the Year Awards - particularly across so many categories - which means our customers can pick up an award-winning product in nearly every aisle from delicious ice cream, healthy convenience meals to 100% Aussie meat.

"We are committed to helping Aussie household budgets go further by offering top quality products at affordable prices through our Own Brand and exclusive products."

Here's the complete list of award-winning Coles products:

  • Coles Salted Caramel Sticks Vienna Sticks

  • Coles 90 Calorie Fibre Bakes Choc Brownie

  • Coles Flavour Creations Homestyle 8 Veg & Chicken Soup

  • Coles PerForm Chicken, Kale & Quinoa Soup

  • Coles Rolled Oats Value Pack

  • Coles Australian Extra Virgin Olive Oil

  • Coles Sweet Potato Chips

  • Coles Finest Certified Carbon Neutral Beef Scotch Fillet Steak

  • Coles Free Range Pan Sized Middle Bacon

  • CUB Biodegradable Fragrance-Free Baby Wipes

  • KOi for Men Hydrating Aloe & Patchouli Face Moisturiser

Be sure to look out for them to your shopping list for your next trip to Coles.

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