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UGG Australia says 'I do' to bridal range

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UGG Australia Sparkle I Do!
UGG Australia Sparkle I Do!

The UGG Australia I Do Collection, which has a tagline stating 'your wedding just got cozier', features a 'classic' iridiscent ugg boot dubbed Sparkle I Do!, available for $190.

There's also the Fluff Flip Flop ($80), a shearling covered flip flop (or thong if you're Aussie) which promises to provide 'wedding style and comfort for the bride on her special day.'

For something extra special, try the Swarovski-encrusted Bailey Bling I Do! ($225).

UGG Australia Bailey Bling I Do!
UGG Australia Bailey Bling I Do!

While Yahoo7 Lifestyle suspects that the bridal UGG range was conceived as more pre- and/or post-event footwear, we're in no doubt that it won't be long until UGGs are spotted at the altar.

While the sheepskin ugg boot originated downunder, UGG Australia is registered to US company Deckers Outdoor Corporation, which has fought the use of the name 'ugg' by other vendors unsuccessfully in Australia, but successfully internationally.

Q+A with fashion guru Gok Wan

The ugg, also known by the variations ugh and ug, arrived on American shores after it was popularised by surfers in the sixties and seventies.

By the early 2000s ugg boots had transcended its roots in bedwear and boganism and become a worldwide trend, with celebs including Kate Hudson and Sarah Jessica Parker spotted in the sheepskin footwear.

Pamela Anderson, a vegetarian and outspoken supporter of animal welfare, was an early adopter of the trend but gave them up when she realised they were made of sheepskin.



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