There's a big change coming to the IKEA catalogue

If you’ve been waiting for the newest IKEA catalogue to land in your letterbox then you could be waiting for a long time.

For the first time, IKEA Australia has made the decision not to distribute its 2020 catalogue via letterboxes and is instead exploring new ways to bring its contents to customers.

But if flicking through a paper catalogue is what you love, never fear. Customers will still be able to get their hands on one when they head in-store. That way workers can help you find things straight away.

The digital catalogue has also been updated - a more dynamic version which provides tools and resources to help inspire customers on the solutions they need for their homes.

“The way that customers want to receive and interact with content is changing and we, as a business, need to meet these changing needs,” Ryan Burman, Country Commercial Activity Leader for IKEA Australia, said in a statement.

“That is why we have decided not to distribute the catalogue via customer’s letterboxes as we have in previous years.

“The value of the content within the IKEA catalogue is richer than ever before, and with the provision of an expansive digital version, in addition to the original format delivered alongside the range in store, we feel customers will gain even more from the 2020 version of the IKEA Catalogue.”

Highlights of the IKEA Catalogue 2020 look at the importance and joy of getting a great night’s sleep, more ways to interact with content such as ‘How To’s’ and videos, and opportunities to shop the range while viewing the IKEA catalogue online.

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