Celebrities, fans react to Hugh Hefner's death

Hugh Hefner's death at age 91 has set of an avalanche of heartfelt tweets from fans all around the globe, with celebrities lining up to pay their respects on social media.

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The smoking-jacket-wearing entrepreneur was hailed as a legend and an icon.

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Others mentioned his activism and support for minority groups.

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Some used humour to cope.

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And most were just heartbroken to be farewelling a favourite public figure.

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Vale, Hugh Hefner.

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