Canoo's electric microbus will start under $35,000 when it comes to market next year

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Los Angeles-based electric vehicle startup Canoo is bringing its first vehicle to market next year. The company said Monday its electric microbus-slash-van will be available to buy in 2022 at a base price of $34,750 before tax incentives or add-ons. It’s now taking preorders in the United States for the “lifestyle” vehicle, as well as for its round-top pickup truck and multi-purpose delivery van.

While Canoo did not release pricing for the other two vehicles, it said that deliveries for the pickup and production for the delivery van are slated to start as early as 2023. Customers can reserve a model by placing a $100 deposit per vehicle with the company.

The lifestyle van will come in four trims, including base, premium, adventure and so-called Lifestyle Vehicle Delivery. The adventure variant, which is the top trim and comes with more ground clearance and beefier profile, does not yet have a price. The base, delivery (not to be confused with the bigger multipurpose delivery van) and premium models will be priced up to $49,950, the company said. The company said the lifestyle van is expected to be able to produce 300 hp and 332 pound-feet of torque with 250 miles of battery range.

Canoo is taking a different route than many other electric vehicle manufacturers. The company's trio of vehicles all have the same proprietary “skateboard” platform architecture that houses the batteries and electric drivetrain in a chassis that sits under the vehicle’s cabin. This contributes to a similar design language between the vehicles, which all have the same wide front windshield and relatively low profile.

The company is especially deviating from competitors with its electric pickup, which is scheduled to go into production in early 2023. As opposed to rivals Ford and Rivian, which are emphasizing size and power in their respective F-150 Lighting and R1T pickup trucks, Canoo’s is smaller and more playful-looking. The Rivian R1T clocks in at 218 inches long, while the Canoo truck will be 184 inches. Canoo is also claiming a battery range of 200+ miles, far less than the 300+ boasted by other EV truck manufacturers. None of these companies have posted what the range will be when towing.

Canoo has undergone many transformations since its founding as Evelozcity in 2017. It was rebranded as Canoo in 2019 and merged with special purpose acquisition company Hennessy Capital Acquisition Corp. last December with a market valuation of $2.4 billion.

This year has been a bit bumpier for the company. The news on Monday comes less than a month after the company announced the resignations of its co-founder and CEO Ulrich Kranz and its general counsel Andrew Wolstan. Earlier this year, the company also lost its chief financial officer, Paul Balciunas, and its head of powertrain development.

Canoo’s skateboard architecture caught the eye of automaker Hyundai Motor Group, which last February said it would jointly develop an EV with Canoo based on the skateboard design. But during an investor call in March, Tony Aquila, who took over as company CEO following Kranz’s departure, said the deal was all but dead.

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