Can you spot the very rude mistake in this sign?

Sarah Carty
Senior Lifestyle & Entertainment Producer

We all love browsing through the aisles of classic films and insane technology at JB Hi-FI but there’s usually nothing overly exciting about a shopping trip to the retail store.

But one shopper managed to capture something absolutely hilarious at the shop, in the form of a very rude sign.

The shopper, who goes by the name ‘d0ct0rfill’ on Reddit, was in the new releases section when they came across a banner, which read ‘Fresh New Flicks’.

Can you spot the hilarious fail on this sign? Photo: Reddit

However, the shopper thought that the sign actually read: “Fresh New F****”.

“So fresh! Thanks JB HI FI,” the person wrote alongside the picture.

People were quick to respond, with one person exclaiming: “My god the signage in that store”.

“All JB Hi-Fi stores have signage like this, some of their handwritten video game reviews that they stick on the shelves are pretty funny too,” another person said.

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