Beyoncé is encouraging her fans to adopt a vegan lifestyle by giving away free tickets for life to her concerts for those who incorporate a plant-based diet into their lives for a month.
The Lemonade star and her husband, Jay-Z, have been dabbling in the vegan lifestyle for some time now.
Before Coachella last year, Beyoncé announced her commitment to the plant-based diet with an Instagram photo featuring a plate of artful avocado toast.
In the caption, she prompted fans to join the meal-delivery service 22 Days Nutrition, the company co-created by Beyoncé, Jay-Z, and celebrity trainer Marco Borges, based on Borges’s book The 22-Day Revolution.
The diet offers organic, vegan, soy-and-gluten-free delivered meals.
And now Beyoncé has urged her fans to consider adopting a full or partial vegan diet, by offering Beyhivers who take up the challenge the chance to win tickets to either her or Jay Z’s concerts for life. (Well, for a maximum of thirty years, but still!)
The competition is being launched in support of the Greenprint Project, which has the viewpoint that adopting plant-based meals can have a positive impact on the environment – reducing carbon emissions, saving water, and conserving resources.
“The benefits of a single plant-based meal a day can have such a profound impact on our health and the environment, spanning from cutting carbon emissions to conserving water,” Beyoncé and Jay-Z said in a statement.
“We want to challenge you as we challenge ourselves to move towards a more plant-based lifestyle and acknowledge you for standing up for your health and the health of the planet.”
As proof of their commitment to a more plant-based diet, Beyoncé has said she is adopting meat-free Mondays and eating plant-based breakfasts, while Jay-Z said two of his daily meals will be plant-based.
If initial response to the competition is anything to go by we could be seeing a whole new lot of vegan converts with more than 600K liking the Instagram post so far.
Even if you don’t consider yourself part of the Beyhive, the benefits of a predominantly plant-based diet are hard to ignore.
The health and wellbeing benefits of a vegan lifestyle are said to include everything from clearer skin to a reduced risk of developing cancer.
Studies have also supported a vegan diet to improve your cardiovascular health and, oddly, to help you smell sweeter. It has also been found going meat-free means you are less likely to be obese.
And going vegan is said to help you live longer. A 2016 study suggests that a prolonged vegan diet could help to prevent approximately 8.1 million deaths a year.
But it might not help your immune system as according to recent research vegan employees take twice as many sick days as the office carnivores.
That hasn’t stopped the take-up rate of the lifestyle soaring of late.
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