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Today is a cause for a fashionable celebration - because Boden has turned 30.
To mark the British brand's milestone they have launched a limited edition birthday capsule collection, inspired by the brand's bestselling and most-loved pieces over the past three decades.
Hero items include the Charlotte Cardigan, which is one of the brands most iconic products. Boden ran the style for at least 10 seasons when it first launched and has now brought back the classic for its customers.
The Elizabeth Coat has also been a Boden classic from the beginning due to its statement design, and for the birthday collection it has been updated with a trendy psychedelic print, paying homage to the 60s.
To create the collection, Boden’s in-house design team delved through an extensive archive, drawing inspiration from Boden’s early days in the 90s and early 00s and reimagining the brand’s favourite designs with a contemporary twist for today’s customer.
Fans of Boden over the years will also be aware that the brand always goes big with Breton, which has been a continual bestseller for Boden over the past 30 years. To celebrate this standout style, the new collection offers both the collegiate striped Phillipa Rugby Shirt and oversized crewneck Bretons.
What we love most is that Boden has honoured the team with the new collection, as it has named garments in the new drop after long-standing members of the Boden team.
Shop our top 15 womenswear picks from the 'Best of Boden' collection
Victoria Blazer | £110
Elizabeth Coat | £298
Charlotte Cardigan | £130
Mariam Dress | £240
Diana Chunky Cashmere Jumper | £298
Cathryn Cashmere Jumper | £220
Harriet Tank Top | £80
Hollie Jacket | £150
Anna Cashmere Jumper | £210
Isla Frill Detail Blouse | £75
Morris Waterproof Mac | £150
Rachael Skirt | £150
Zena Shirt | £80
Alexia Trousers | £90
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