Julia Roberts in airbrush scandal

July 27, 2011, 3:41 pm Annabelle Sheldon Yahoo!7 Lifestyle

Images of Julia Roberts and Christie Turlington have been banned in Britain for being too airbrushed.

Julia Roberts in airbrush scandal

Julia Roberts and Christie Turlington are two of the most beautiful women in the world, but that hasn’t stopped their pictures from being airbrushed.

A series of L’Oreal advertisements featuring the actress and supermodel have been banned throughout Britain for being overly airbrushed.

The images of the two women were so digitally altered, that they were outlawed in the UK after the advertising regulator banned them as ‘misleading.’

In the ads, Roberts and Turlington appear to have flawless skin and extremely youthful looks.

The regulator said in a statement on its website that the two magazine advertisements did not accurately represent Maybelline’s The Eraser and Lancôme’s Teint Miricale foundations results, based on the information provided by L’Oreal which owns both Maybelline and Lancôme.

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Jo Swinson, a Liberal Democratic MP in Britain filed the complaints with the Advertising Standard Authority (ASA) because the ads did not reflect reality.

“Excessive airbrushing and digital manipulation techniques have become the norm, but both Christy Turlington and Julia Roberts are naturally beautiful women who don't need retouching to look great. This ban sends a powerful message to advertisers - let's get back to reality,” said Ms Swinson.

Lancôme defended the ads by saying that the images of Roberts, which were taken by fashion photographer Mario Testino, were an ‘aspirational’ picture of what could be achieved through using the product.

But the company was unable to produce images of Roberts before the shoot, due to contractual obligations.

"It shows just how ridiculous things have become when there is such fear over an unairbrushed photo that even the advertising regulator isn't permitted to see it," Ms Swinson said.

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Maybelline on the other hand, were able to produce photos of Turlington before the make up was applied, but the ASA found that they were still too manipulated.

Both companies spokespersons came out defending the ad campaigns, declaring that the photos “did not exaggerate the effects” of the products.

Ms Swinson is also the co-founder of Campaign for Body Confidence, and hopes that this ruling will stop unnatural depictions of women in the mass media,

Do you think beauty companies have gone too far with manipulating their products results? Do you think these photos should be banned?

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  1. Jan06:42am Thursday 28th July 2011 ESTReport Abuse

    ...the product would gain MUCH MORE credibility!

  2. ss3sge06:40am Thursday 28th July 2011 ESTReport Abuse

    Have a look at any billboard or poster on the side of a bus stop on the way to work and tell me if even one of the people look less than 100% perfect, no? Well thats the world we live in my fellow citizen - FAKE.

  3. Jan06:39am Thursday 28th July 2011 ESTReport Abuse

    i am also sick of retouching of pictures! Not only it shows, that the products do not really work that well so they need the help of graphic designers, but it's also misleading the users claiming that their faces will look like the person's in the picture! With that ridiculously shiny hair, whiter-than-white teeth and eyeballs! C'mon! If they showed amazingly looking Julia Roberts or Christy with their products on but clearly stating 'not digitally enhanced' the products would get MUCH MORE credibility!

  4. Felix01:44am Thursday 28th July 2011 ESTReport Abuse

    look what an amazing airbrush has done!! who do it? do it?! of course the great designers HEHEHE ;) what an amazing creative artistic ever been made...

  5. Bezza12:37am Thursday 28th July 2011 ESTReport Abuse

    I'd like to see all air brushing banned! It's not a true representation of the product which is trying to be sold. Another false & misleading advertisement is with mascara. Some models are wearing false eye lashes. Now, I ask you?????????? Also, whilst I'm here, use models in the same age group as the one you are selling products to. I find it annoying looking at an 18 year old's face when you're trying to sell it to a 40/50 year old! We're not all stupid! Not everyone who graduates from Uni with a marketing degree knows how to sell.....

  6. emsmum12:00am Thursday 28th July 2011 ESTReport Abuse

    If having a big mouth and a big nose are beautiful then I'm definitely on the wrong track! I'd describe them as striking but not beautiful! Without makeup and special lighting they are more on the plain side!

  7. XY11:30pm Wednesday 27th July 2011 ESTReport Abuse

    Forget airbrushing, the ads should be banned because they feature Julia Roberts.

  8. Penny10:49pm Wednesday 27th July 2011 ESTReport Abuse

    yeh, i think this article has a RIDICULOUS heading that these women were in an "airbrush scandal", like they commited a crime or something, then you read that the companies airbrushed them too much haahaha. silly media. anyways, i agree, airbrushing is so wrong. Its part of the reason why thousands of teens and pre teens (and now adults actually) are striving for the impossible perfection, wasting money and tears on something they cant achieve. meanwhile men look at these airbrused "beauties" and wonder why they cant find their own fake hottie. meh

  9. Sarah Allen10:14pm Wednesday 27th July 2011 ESTReport Abuse

    Advertising a makeup or hair product & digitaly enhancing it is misleading the consumer, it should be illegal as it is fraud! Lets all sue them!!!

  10. .08:26pm Wednesday 27th July 2011 ESTReport Abuse

    Whether the photographs are airbrushed a little or a lot makes no difference; it's still misleading either way. I don't even look at the advertisement posters for cosmetics/skincare anymore because I know that they don't provide a realistic idea of what the product can do.