Taylor Swift ad banned for Photoshop

December 21, 2011, 10:38 amYahoo!7 Lifestyle

An ad for mascara featuring Taylor Swift has been banned for misleading use of digital enhancement.

Taylor Swift ad banned for Photoshop
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Advertisements for CoverGirl NatureLuxe Mousse Mascara featuring singer and CoverGirl celebrity spokesmodel Taylor Swift have been banned in the US.

The National Advertising Division (NAD) found that the ads made claims of ‘superior performance’, including ‘2x more volume’ for lashes.

The advertisement featuring Taylor Swift clearly states at the bottom of the page that the star’s lashes were enhanced in post-production.

NAD Director Andrea Levine told ‘Business Insider’ that the use of digitally enhanced images in advertising was unacceptable.

"You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then – in the mice type – have a disclosure that says ‘okay, not really.’”

Proctor & Gamble agreed to pull the ad following the ruling by NAD.

A number of beauty and fashion industry ads have been banned around the world this year.

A Maybelline ‘Eraser’ ad featuring Christy Turlington was banned in the UK earlier this year for its use of Photoshop, rather than the advertised product, to remove the dark circles under their spokesmodel’s eyes.

In July an ad featuring Julia Roberts, 44, was also banned in the UK. The L’Oreal/Lancome campaign, shot by celebrity photographer Mario Testino, was pulled for ‘excessive retouching’.

It isn’t just Photoshopping that have has had ads yanked in 2011. In November an ad for Marc Jacob’s Oh! Lola perfume featuring Dakota Fanning was banned by the British Advertising Standards Authority for sexualising children. The ad for the perfume, the name of which is a play on the book ‘Lolita’, depicted the 17-year old actor seated on the floor with an oversized perfume bottle between her legs.


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13 Comments

  1. Apollo12:53am Friday 17th February 2012 ESTReport Abuse

    The only photos that should be retouched are those of Anna Blight and Julia Gizzard. Even then, it would take a lot of artwork to make them look human.

    Reply
  2. Arthur N.03:39pm Wednesday 21st December 2011 ESTReport Abuse

    Advertising that lies, NO! What's next fast food that bad for you?

    Reply
  3. 02:43pm Wednesday 21st December 2011 ESTReport Abuse

    Me at SUBWAY: "Can I hace that ham salad sub, like the picture above you?" SUBWAY worker: "Sorry sir, that's impossible."

    Reply
  4. Reader02:32pm Wednesday 21st December 2011 ESTReport Abuse

    Maybe the fashion industry plus whover thought this was a story,should be banned for having their brain photoshopped....talk about scraping the bottom of the barrel.

    Reply
  5. Brett02:26pm Wednesday 21st December 2011 ESTReport Abuse

    I'm going to vote for no ads then there's no lying about the products!! problem solved!!

    Reply
  6. Amypendragon02:01pm Wednesday 21st December 2011 ESTReport Abuse

    If they brought that rule in here there would be no ads. That could be a good thing.

    Reply
  7. Kazanne01:55pm Wednesday 21st December 2011 ESTReport Abuse

    It;s the same with those shampoo ads on telly...like pantene - I do not believe that these ads are not enhanced.

    Reply
  8. Michael R01:51pm Wednesday 21st December 2011 ESTReport Abuse

    Isn't it simply implied now that any ad featuring cosmetics is going to be retouched to some extent? Anyone foolish enough to think they're legit (photos such as the above, meaning) would also be foolish enough to think the models on display during fitness machine ads actually got that way by using the machine being sold. "Results may vary" isn't simply a disclaimer anymore - it's a damn mantra.

    Reply
  9. Jasser01:43pm Wednesday 21st December 2011 ESTReport Abuse

    @Fred Have you tried complaining about them, and what was the response. I am considering a complaint against Subway for selling me a beef roast sandwich with two slices of beef compare to almost 7 slices in the picture on their board.

    2 Replies
  10. 01:39pm Wednesday 21st December 2011 ESTReport Abuse

    Why are they making such a big deal about this?? the ads I see advertising mascara if you look closely in fine print they all say filmed with lash inserts!! correct me if I'm wrong but isnt that just as bad as retouching??if we banned everything that was retouched/ filmed with enhancements etc we would have no ads on tv! oh the joy!! I would go as far as to say that everything on tv is bullshit! everything is fake much like america really!

    Reply