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H&M Plans To Release An Extensive Beauty Range

When heavy hitter H&M set up shop in Australia in 2014, lines snaked around the block. The retailer was fashionably late to the party, but we couldn’t have been more thrilled to welcome it.

Now it's ready to penetrate the beauty market, with the release of a line that includes over 700 makeup, haircare, bodycare and other styling products.

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The range will be divided into a premium beauty line and a conscious collection of Ecocert-approved sustainable products, and similarly to the H&M fashion category, it won't put a dent in your pocket. Say no more!

“We are very excited to launch H&M Beauty. It’s an opportunity to be inventive, creative and to have fun with colour that inspires us,” said Sara Wallander, concept designer, H&M Beauty.

The store’s exciting plans for expansion will only add to its remarkable industry reach, pitting them up against cult beauty powerhouses like Mecca and Sephora.

The exact date for the launch is yet to be determined, but we’re already devising plans to skip the line!