You won't bee-lieve what Gwyneth Paltrow's beauty secret is

The blonde babe is no stranger to holistic therapies when it comes to her beauty routine.

In a recent interview with The New York Times, Paltrow revealed she undergoes apitherapy - a beauty treatment that involves intentionally being stung by bees. Ouch!

Apparently she claims it’s the bee’s knees and gets rid of inflammation and scarring. There’s no doubt though the treatment is painful.

The star hasn’t confirmed if she routinely gets the treatment or not but did tell People Style she feels more beautiful now than she did 20 years ago.

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At 43, Paltrow feels more fabulous than ever and has stopped worrying about what people think about her.

The beauty queen has been a busy bee launching her anti-aging, non-toxic beauty line, Goop Beauty skin care and a collection of cosmetics for Juice Beauty.

When it comes to beauty treatments - beauty is pain for Paltrow - but thank god this therapy isn’t as bizarre as her vaginal steamone.