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100 Years of Indian Beauty

100 years of beauty in India. Photo: YouTube.
100 years of beauty in India. Photo: YouTube.

The latest video from The Cut is “100 Years of Beauty: India”.

It looks at changing beauty ideals from 1910 to the present day, in less than two minutes.

Creative director Mike Gaston told Yahoo Beauty that one of the biggest challenges was trying to encompass common trends from such a hugely populated country – India’s population is currently around 1.2 billion and rising.

“One of my researchers, who is Indian, broke it down like this: India is such a huge, diverse country and there is no way to include it all,” he said.

The team decided to avoid whittling down to regional looks and instead focused on Indian beauty through the lens of Bollywood.

And the results are stunning.

More incredible videos from The Cut series below.