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Kim Kardashian Is Over The Beauty Trend She Started

Kim Kardashian is not a fan of the beauty trend she helped become a worldwide sensation.

The 35-year-old Keeping Up With The Kardashians star took to the stage at the Vogue Festival in London Saturday afternoon with her pal and makeup artist Charlotte Tilbury to chat about her beauty routine.

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"My husband loves me without makeup," Kardashian said to the packed out theatre.

"But I would wear makeup 24/7 if I could."

Kardashian said her recent shoot for Vogue Australia was her favourite yet, as she toned back her make-up look and didn't wear false eyelashes.

She also revealed that she's ditched her "huge makeup bag" for a travel-sized one, which contains an eyelash curler, lipstick, mascara, foundation, a gold eye pencil from Kardashian Beauty and a pot of powder and blush.

However while she's desperately trying to tone down her make-up look, the TV queen says she's still a massive fan of contouring her nose and is into strobing now, which focuses on highlighting the face.

"I love contouring, and I love contouring my nose," she said.

"I know everyone thinks I got a nose job, but I really didn’t, it's all contour."

During the on-stage interview, Kardashian said she cringes when she watches back old episodes of Keeping Up With The Kardashians.

"What we were saying, what we were wearing, it was so bad," she said.