Sephora Melbourne Opens Tomorrow

Update: The Melbourne Sephora store will open tomorrow! The first 50 people in line will receive a $50 voucher. To get you even more excited, we can reveal that Lara Bingle's range, The Base, will be stocked in exclusively in store.

Melbourne's first ever Sephora store will open on Saturday, November 28th on La Trobe street, in the heart of Melbourne's CBD.

According to Sephora country manager, Libby Amelia, the opening will be filled with "surprising beauty moments" including $100 gift cards, goodie bags and random gifts.

RELATED: Sephora Opens Second Store In Australia
RELATED: Sephora launches Australian Online Shopping Site

Eager fans can head down to the store from 8am, where entertainment will be set up to keep the suspected queue in tip-top shopping form.

Ms. Amelia said Sephoa is thrilled to open at Melbourne Central and finally offer Victorian beauty enthusiasts long-awaited access to the exciting world of beauty.

“From today until Saturday 28 November, to mark the arrival of Sephora in Melbourne and build hype around town, Sephora will be branding one of the city’s iconic trams and offering on route surprise beauty moments," she said.

"These will include $100 gift vouchers, Sephora goodie bags and exclusive tickets to be the first in line at Melbourne Central on opening day.

The first 100 shoppers will be given a $50 gift card and the next 200 will receive a free drink bottle.

Store hours have been extended until 9pm to allow for more Sephora enthusiasts to come through the door.

This is the third Sephora store to open in Australia, with many more in the pipeline.

Sephora has also recently launched an online store and is reportedly in talks to open up another 20 shops in Australia.