Audi Australia officially opened its $50 million 'Lighthouse' brand terminal on South Dowling Street in Sydney, last night; and HerCar was invited!
Audi Management, both in Australia and overseas attended with many of the who's who of Sydney including Audi Ambassadors Collette Dinnigan and Zali Steggall. Guests experienced the official opening complete with ribbon cutting and a wonderful fireworks display from the roof of the building. We then moved inside to be entertained by Wes Carr and Kate Ceberano while consuming french champagne and delicious canapes!
The opening of the dealership and Australian Head Office is an important milestone for Audi, signaling their commitment to the Australian market.
"The Audi Lighthouse terminal development in Sydney is part of a major investment campaign by AUDI AG. We will expand our product range to 40 models by 2015 on our course to become the most successful premium brand worldwide," Mr Schwarzenbauer said.
"We've got the right products in the pipeline for our ambitious growth plans and now we are setting the course in sales and marketing. The Audi sales organisation will invest 6 billion euros in our effort to increase sales by 50 percent globally in the next six years. Part of this is investment in new architecture for the brand."
Audi Australia's Joerg Hofmann says the facility will be a beacon for the brand in Australia.
"With 45 million cars per year passing the site, this impressive facility will quite literally be a lighthouse between the CBD and the airport. With 100 metres of street frontage on this busy arterial road, no-one will miss this extraordinary brand statement. It will raise awareness of Audi to a completely new level in Australia," Mr Hofmann said.
The eight-level, 16000+ square metre facility located at Victoria Park was designed by Audi's master architect, Allmann Sattler Wappner and interpreted for Australia by the renowned Johnson Pilton Walker.
It incorporates a flagship retail showroom for new and Audi Approved pre-owned vehicles, customer facilities including a children's play area, lifestyle shop, business centre, the Audi Café Bavaria and an aftersales centre. The building is also home to the head office of Audi Australia and will be used as a brand forum for events and new product launches.