ASOS launches make-up for men

Good news for all those out there who are sick of their significant other raiding their beauty cupboard: ASOS now sells make-up for men.

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With the rise of men who love to groom, online shopping giant ASOS last week began selling beauty brand MMUK Man, and tapping into that with their ranges of foundation, concealer sticks, brow fix gels – and even eyeliner.

ASOS has started selling a range of men's make-up online. Photo: Instagram
ASOS has started selling a range of men's make-up online. Photo: Instagram

Earlier this week, MMUK Man helpfully posted a Instagram snap spruiking their new concealer palette to help their male buyers find the perfect shade.

“N5 is common for Caucasian gentleman, whilst N7 is perfect for matching tanned skin,” they advised.

The brand sells a whole range of concealer and foundation. Photo: Instagram
The brand sells a whole range of concealer and foundation. Photo: Instagram

While the brand was launched in 2012, getting ASOS to sell its goods is a huge step forward in making men’s make-up more accessible.

“The launch at ASOS is a massive breakthrough not only for our brand but for the male beauty industry as a whole,’ MMUK Man co-founder Alex Dalley told Metro.co.uk.

From brow fixes to brushes, the extensive range means your beauty cupboard will be safe from now on. Photo: Instagram
From brow fixes to brushes, the extensive range means your beauty cupboard will be safe from now on. Photo: Instagram

“Men have been dabbling in men’s concealer and foundation for many years now, but on the whole stealing their wife’s, girlfriend’s or sister’s.”

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