Fans are praising new mum Ashley Graham after she showed off her postpartum stretch marks on Instagram, delivering a delightful dose of body positivity to her 11.3 million followers.
The model gave birth to her first child, Isaac, earlier this year and has since kept fans across the realities of motherhood.
The 32-year-old has spoken about everything from breastfeeding to her post-birth healing journey and has been praised by other mums, with many saying she's given them confidence to embrace their post-pregnancy bodies.
In a new video, Ashley shows herself cupping stretch marks on her stomach in the shape of a heart.
She simply captioned the video with colourful love hearts.
One follower commented, "I love this so much I could cry. Real women have curves, stretch marks, C-section marks, you name it. Thank you for making the stigma disappear."
Another said, "I needed to see this. Thank you."
"I adore your support for other momma's like this. You are amazing," someone else wrote.
"I love you so much, you have always helped boost my confidence," another said.
"Ashley Graham I want you to know your body positivity makes this world a better place and your [sic] the bomb.com," another appreciative follower wrote.
“Body shaming myself hard today... man did I need this. Thank you from the bottom of my heart,” another commented.
One fan added, "I call those badges of honour."
Others described the marks as "empowering" and "beautiful".
In July, the model launched her swimwear collaboration with the brand Swimsuits for All by having her postpartum stretch marks proudly on display.
Speaking of her decision not to have the marks edited out, Ashley explained she wanted people to see them as they are part of her story.
“There’s always a question of what do you want us to retouch, and what do you want us to take out? And I said, ‘Nothing,’ except from a clamp holding up the DIY backdrop,” she told People.
“I want everybody to know genuinely… I want people to see who I am because everybody has a story.
“A lot of women I speak to have image issues, body issues around confidence,” the new mum continued.
“I want them to understand that we all have things that society has told us to cover up, and why do we need to do that? So here I am with mine out and about and proud.”