By Maximilian Heath
BUENOS AIRES (Reuters) -When Argentine libertarian Javier Milei announced his entry into politics in 2020 in a bid to "blow up" the system, few predicted that three years later the wild-haired economist and former TV pundit could reach the presidency. Now he's pulled it off.
Milei has railed against the "thieves" of the political elite, praised gangster Al Capone for his free-market credentials and on live TV smashed a piñata of the central bank, which he blames for contributing to Argentina's triple-digit inflation and intends to shut.
The 53-year-old self-proclaimed anarcho-capitalist won a runoff election on Sunday against Peronist economy chief Sergio Massa, his combative stance a lightning rod for voter anger at the country's worst economic crisis in decades.
Results showed Milei on around 56% of the vote and Massa on 44%. Massa conceded defeat in a speech.
Milei's aggressive and theatrical style - from superhero costumes to wielding a chainsaw to illustrate his plans to cut down the size of the state - has led some to compare him to Donald Trump in the United States or Jair Bolsonaro of Brazil.
But he is a unique product of Argentina, where an entire generation has grown up under an economy in a semi-permanent state of crisis. That has sharpened this year, with inflation heading towards 150%, a sliding currency and rising poverty.
Against that backdrop, Milei and his Liberty Advances coalition have seen a dramatic rise in support, especially among the young. His campaign on social media has been helped by his colorful antics and quotes.
"He is the change that Argentina needs," said 28-year-old Milei voter Ayrton Ortiz at a rally in Buenos Aires ahead of the election.
CHAINSAWS, DOGS AND THATCHER
Milei's detractors point to his lack of experience in political office, his disheveled appearance - with hair that could be described as unkempt Emo - and his expletive-ridden tirades that have targeted political rivals and the pope.
"If Javier combed his hair neatly, if Javier didn't get angry, would people ever have invited him to speak?" Diana Mondino, an economist on Milei's team who will likely be his foreign minister, told Reuters ahead of the vote.
Milei appeared at dozens of campaign events wielding a chainsaw as a not-so-subtle symbol of the fiscal adjustments he plans to apply or else carrying a giant $100 bill bearing his face to promote his proposal to dollarize the economy.
In the U.S., comedian John Oliver dedicated a recent segment of his show to lampooning him, while former Fox News host Tucker Carlson came to Argentina for a more favorable interview.
Milei himself embraces his maverick status. He has lambasted Argentine Pope Francis as a socialist, mocked late soccer icon Diego Maradona, and praised British former Prime Minister Margaret Thatcher, little loved in Argentina for her role in the 1982 Falklands War.
He has a small circle of confidants, including his 51-year-old sister Karina, who is now his campaign manager and who the unmarried Milei quipped earlier this year could be his "first lady".
His other close companion was his dog Conan, who he paid $50,000 to clone after his death in 2017. He now has at least four mastiff dogs: Murray, Milton, Robert and Lucas, named after liberal economists.
Milei claims it was Conan, contacting him through a medium, who gave him the mission to be president, and says his dogs are the "best strategists in the world."
'I AM A MISTAKE'
Milei has the backing of the country's main conservative bloc, including their eliminated candidate Patricia Bullrich. That helped win key middle-ground voters on Sunday, but could also put the reins on some of his more extreme plans.
"In terms of political logic, I am a mistake, because what I have come to do is in fact stamp out the privileges of politicians," Milei told Reuters in an interview last year when his presidential ambitions were starting to gain momentum.
"I don't care who my rivals are on the ballot, I will beat them all."
Milei also favors laxer gun controls and tighter rules on abortion.
Juan Gonzalez, a journalist and author of a biography on Milei, "El Loco" (The Crazy One), said ahead of the vote that the president-elect had stirred up excitement, but was a risky gamble given the high inflation, state debts rising and a recession looming.
"He is an unstable leader for an unstable country," he said.
(Reporting by Maximilian Heath; Additional reporting by Anna-Catherine Brigida and Eliana Raszewski; Editing by Adam Jourdan and Rosalba O'Brien)