Apple Music and Apple TV apps have quietly arrived as preview versions on Microsoft Windows 11, according to a tweet from @ALumia_Italia seen by Thurrott. It's now possible to download the apps from the Microsoft Store, along with another preview app called Apple Devices that lets you "manage Apple devices from your Windows PC," according to the description.
At its 2022 Surface event, Microsoft announced that the apps would be coming to Windows 11 this year, so the news isn't a huge surprise. Apple's standalone Windows media apps have been a long time coming — it was recruiting engineers to build them as far back as 2019. Those apps replaced iTunes on Mac, and the aim is to eventually replace them on Windows as well.
All the apps appear to require Windows 11 Build 22621 or higher, but they seem to function well, according to 9to5Mac. Apple TV works much like the app on Xbox or Smart TVs, giving access to Apple TV+ and Apple TV Channels, along with movies and TV shows from the iTunes Store. Apple Music is missing the lyrics feature, but is otherwise the same as the macOS version.
As for Apple Devices, it also replaces iTunes for sync and backup. It'll allow you to back up Apple devices, sync local media and restore firmware without the need for iTunes.
When launching them for the first time, you'll be warned that iTunes for Windows will stop working (you need to uninstall the apps to continue using iTunes). That's not necessarily a bad thing, as iTunes for Windows doesn't exactly offer a terrific user experience.