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Public service announcement: Amazon Prime Day lands on 12-13 July. Amazon's annual equivalent of Black Friday is back and we're braced to expect some of the biggest discounts yet.
This year, Amazon is encouraging us to support small businesses by adding more independent stores than ever before to its discounts.
And, as if we needed more encouragement, when you shop small, you'll be entered into a prize draw to win all sorts of prizes.
Many of the independent sellers that Amazon have picked have thousands of five-star reviews on their best-selling products and, to save you time, we've picked our must-buys.
Although the official Amazon Prime event is on 12-13 July, deals are starting as early as 21 June with 55% off of selected Amazon devices.
If you'd rather stick to shopping small this Amazon Prime Day, you just need to look for the new small business badge on products on Amazon's storefront. The idea behind the new badge is to make it as easy as possible for us to find independent and artisan sellers to buy from.
Amazon's UK country manager John Boumphrey said: "Our Prime members across the UK will find the widest selection and best deals yet this Prime Day.
"From thousands of local British small businesses our members love, to the national brands and popular products they trust, Prime Day will help people save money, have fun, and also shop small.
"But that's not all – don't forget, Amazon donates to the charity of each customer's choice when they shop with AmazonSmile."
Our top Amazon Prime Day small business buys
Stackers Dove Grey with Mint Green Classic Medium Jewellery Box | £79.95 (Was £105)
4youquality iPhone Screen Protectors (4 Pack) | £4.49 (Was £6.99)
Flight Knight Lightweight 8 Wheel ABS/Polycarbonate Suitcase | £39.99 (Was £44.99)
The Cheeky Panda Bamboo Toilet Tissue Paper (9 Pack) | £4.80 (Was £7.99)
TMS Magnetic Weekly Planner Fridge Whiteboard | £6.95 (Was £7.95)
250pk Assorted Nails for Wood | £3.49
Mindfulness Gift Box | £26.95
Med-Fit Shiatsu Foot Massager | £79.95
Watch: The best bargain beauty products