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'Better than real life': Amazon's 50-inch Fire TV is somehow $290 — that's nearly 40% off

Want the power of Alexa linked directly to your 4K Ultra HD entertainment system? Are you craving a crystal clear picture and access to a ridiculous amount of channels, apps and more? Then look no further than the 50-inch Amazon Fire TV 4-Series, on sale for an unreal $290 (down from $450). If you're already a fan of the Fire TV Stick or have Alexa hooked up in every room, you're going to love this set. It features 4K Ultra HD, which means you get four times the pixels of an average 1080p Full HD screen, increasing brightness, clarity and the depth and scope of colors.

And that's not all — there are loads of other sizes and options on sale, too.

This set is incredibly intuitive to use (which is not as common as you might think). Also, you'll be able to control it and any speakers or soundbars with Alexa. Just announce the movie you want to watch or ask about the weather, and voila — up it comes!

$290 at Amazon

What makes this a great Black Friday deal?

A 50-inch TV for $290 is downright incredible, especially when it comes packed with features. This is the lowest price on record — ever — for this TV.

Why do I need this?

When you power up your brand-spanking-new set, you'll automatically be shown an easy-to-navigate home screen that features all your favorite apps, cable or satellite TV, video games and more. Have all your subscriptions — like Netflix, Prime Video and Hulu, just to name a few — all in one place and stream whenever and however you want.

This Fire TV automatically updates when new Alexa skills, features or smart-home capabilities debut, so your TV technology will always be up to date. Link your Fire TV with your other smart-home devices, and you can tell Alexa to dim the lights in your living room without interrupting your binge-watch.

Fire TV
We promise we won't yell "Stop! Thief!" if you take advantage of this steal of a deal on this Fire TV. You're welcome.

What reviewers say

Shoppers absolutely love this TV. More than 27,000 reviewers have given it five stars.

"Excellent!" one reviewer said. "I was shocked when I turned the TV on. The 4K is so immersive and brilliant. The colors are rich. Its picture is like watching it live or even better than real life... It has all the apps except for a couple. I’ve had the TV for over a year and have really enjoyed it. It has held up over time. I'm very satisfied with my purchase."

Another customer said their family members have become complete converts: "I have been buying Samsung smart TVs for years. I decided to try an Amazon Fire TV and may never go back to anything else. This is actually the fourth Amazon Fire TV that my family has bought in the last year. The picture is so vibrant and the Fire TV features are wonderful. No need to buy a TV and Fire Stick separately when it is all-in-one."

Enjoy a breathtaking display with vivid colors and ultra-clear resolution.

Save $120 with Prime
$250 at Amazon

At almost $200 off, this special, limited-time Black Friday deal is not to be missed.

Save $190 with Prime
$330 at Amazon

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.

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Your Black Friday Shopping Guide: See all of Yahoo’s Black Friday coverage here. Follow Engadget for Black Friday tech deals. Learn about Black Friday trends on In the Know. Hear from Autoblog’s experts on the best Black Friday deals for your car, garage and home, and find Black Friday sales to shop on AOL, handpicked just for you.