Perry has signed on to contribute four ranges, each decorated with a signature butterfly motif.
"I wanted feminine and pretty with an edge of contemporary glamour and the fresh, sexy design that Diva is followed for," says Perry. "The idea is to bring clothes to life with beautiful butterflies and pretty strings of beads that drape and adorn any gorgeous gown."
True to Perry’s high-voltage style, shoppers can expect dazzling cocktail rings, enchanting chandelier earrings, feminine corsages, flirty feathers and uber-glam bangles.
The first of the Alex Perry for Diva collections will be available in store from September.