Afterpay Day sales: The beauty brands slashing up to 75% off

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A whole host of beauty products will be on sale this week thanks to Afterpay Day.
A whole host of beauty products will be on sale this week thanks to Afterpay Day.

Afterpay Day is back with four days of savings kicking off on Thursday, March 17.

For those who aren’t already familiar with it, Afterpay Day is a twice-yearly sales event that sees hundreds of brands that use Afterpay slash their prices in honour of the payment platform.

The best part is that the sales aren’t exclusive to Afterpay customers, so you don’t need to use Afterpay to enjoy the discounts on offer.

However, if you are an Afterpay user, you will be able to purchase everything that’s on sale through the platform if you choose to.

Australian Pink Clay mask
This Australian Pink Clay mask is 20 percent off for Afterpay Day. Photo: Adore Beauty

So what’s on sale?

A whole host of skincare, makeup, wellness and hair care brands are taking part this year including a few giant beauty retailers like Sephora, Adore Beauty and Priceline. Scroll down for our complete list.

If you never want to bother with makeup remover again, celeb cult buy Face Halo, will be up to 20 percent off. The reusable makeup removing pads work with just water thanks to their unique microfibre material that reaches into your pores to clean makeup off your face and trap it within the fibres.

Other innovative Aussie skincare brands like Sand&Sky, that does a beautiful, blemish-clearing pink clay mask, Ultra Violette, that is redefining UV protection with its range of sunscreens with skincare benefits, and Alpha-H, that is famous for its liquid gold line of products, will also be up to 20 percent off.

Face Halo
These reusable makeup removing pads are a game changer. Photo: Adore Beauty


If it’s your hair that needs a bit of a boost, there’s a range of special deals available on styling tools including 20 percent off the Mermade Hair waver which gives you tumbling, beach-ready waves. For a super easy blow dry, the Tidal Hair Blowout Brush will be 24 percent off, and a number of Volumisers from the Hot Tools range will be 15 percent off.

The always popular Dyson Supersonic hair dryer will come with a free case normally priced at $99 this week, and the Corrale Straightener will come with the choice of two free gifts valued up to $148.

A number of ghd straighteners and curlers will also be on sale, including the new Unplugged Cordless straightener that can be used on the go, which will be down to $371 from $495.

Mermade waver
The Mermade waver range gives you beautiful mernaide-like tresses. Photo: Mermade

The Afterpay Day sales officially kick off at 8am on Thursday 17 March, and go until midnight on Sunday, March 20, however some brands have extended that period.

Below is our list of beauty brands on sale for Afterpay Day this week:

Adore Beauty

Dozens of beauty and wellness brands are up to 30 percent off at Adore Beauty this week.

Adore Society members have early access to the sale today, while the rest of us will have to wait until Wednesday, 16 March to join in.

ultra violette skincare products in a line
Ultra Violette's innovative range of 'skinscreen' is up to 20 percent off at Adore Beauty. Photo: Adore Beauty

Discounts will be available on selected products from the following brands:

  • IT Cosmetics

  • Alpha-H

  • Murad

  • Dermalogica

  • Ghd

  • Klorane

  • Kiehl's

  • Face Halo

  • Sand&Sky

  • Mermade Hair

  • Hot Tools

  • Ultra Violette


  • Elizabeth Arden

  • OPI

  • Napoleon Perdis

You can find the full list of brands and products here.


Just about everything will be on sale at Sephora with a massive 20 percent off storewide when you spend over $120.

Unfortunately the only exclusion is the Dyson range, but it’s a great opportunity to stock up on your faves at a good price.

Fenty Beauty Eaze Drop Blurring Skin Tint Foundation
Fenty Beauty’s Eaze Drop Blurring Skin Tint Foundation is one of its most popular products at Sephora. It’ll be 20 percent off when you spend over $120 from Thursday. Photo: Sephora

The sale kicks off on the 17th and includes the following brands:

  • Fenty

  • Olaplex

  • Huda Beauty

  • Dior

  • Bread Beauty Supply

  • Benefit Cosmetics

  • The Inkey List

  • OUAI

  • Youth To The People

  • Peace Out Skincare

  • Slip

  • Beauty Blender

The Iconic

Luxury beauty brands are now on sale at The Iconic with up to 15 percent off selected products. You won’t need a discount code and the sale price will be applied at checkout.

YSL Libre perfume
This YSL Libre perfume is 15 percent off. Photo: The Iconic

Some of the brands taking part include:

  • Yves Saint Laurent

  • Lancome

  • Giorgio Armani

  • Prada

  • Valentino

  • Ralph Lauren

Check out the full list of sale products here.

Shaver Shop

Styling tools, electric toothbrushes and trimmers are among the household beauty gadgets on sale at Shaver Shop for Afterpay Day.

This sale has already started so you can start shopping now with between 15 and 75 percent off selected items.

white ghd styler
A number of ghd styler are now 15 percent off at Shaver Shop. Photo: Shaver Shop

Some of the participating brands include:

  • Ghd

  • Oral B

  • Braun

  • Theragun

  • Philips

The complete list of sale items is available


Makeup from Rimmel and Maybelline are half price at Priceline.


Enjoy 30 percent off sitewide at ModelCo. Discounts are applied at checkout and the only exclusions are bundles, but you can start shopping the sale now.

ModelCo mascara
ModelCo has 30 percent off its whole range. Photo: ModelCo


There’s 25 percent off everything except bundles and gift sets at MCoBeauty with the discounted prices already on offer now.

MAC Cosmetics

Take 20 percent off sitewide from Thursday, with some terms and conditions.


Unfortunately no discounts on the Dyson hair care range, however you will get free gifts with the Supersonic hair dryer and the Corrale Straightener, starting now.

dyson Supersonic hair dryer
The Supersonic hair dryer will come with a free $99 case. Photo: Dyson

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