Alexa Chung: The New Face Of Longchamp

Model, DJ, presenter & Vogue UK cover girl, Alexa Chung is the new face of Longchamp for their spring/summer 2014 and autumn/winter 2014 campaigns. Chung's relationship with the Longchamp started after she DJ'd at their London flagship opening party in September last year.

Teaming up to celebrate the 20th anniversary of its best-selling Le Pilage bag, British style icon Alexa can be seen dancing across the landscape of St-Tropez with new collection leather pieces in the Spring'14 campaign video (Watch the video by clicking here.)

"Alexa Chung is the woman who embodies it the best. Her enchanting gaze, which is very strong and very present, gives the campaign a lot of personality. She has energy and confidence", said Longchamp's International communication Director, Marie-Sabine Leclercq.

The Le Pilage bags featured in the video will be available to purchase in Australia through Longchamp boutiques, from the 10th of February 2014.

Previous Longchamp muses have included Kate Moss & Coco Rocha.

Shot By: Max Vadukul in St-Tropez , France
Creative Director: Tho Van Tran
Film Director: Jean-Francois Julian
Styled by: Alexis Rocha