Keratin Earth Hair Straightening & Smoothing System ($129.95; 1800 251 215)
As humidity levels climb, so does your hair’s frizz factor. Cue Keratin Earth, an at-home four-step smoothing system that promises to deliver soft, silky hair for up to three months. No noxious chemicals and no hefty price tag (especially when compared to an in-salon Keratin treatment, which can top $500). The process takes just 30 minutes and is suited to all hair types—including coloured and chemically processed locks. And, unlike in-salon treatments, you can wash your hair immediately afterwards.
How it works: The formaldehyde-free formula includes keratin and protective restructuring proteins to repair hair as it straightens. With each use, hair condition improves to prevent cuticle breakage. As editor Jacqui Mooney reports: “I have ridiculously thick hair and, when it rains, there’s no way to stop the kink. Despite the four steps, this was surprisingly easy to use. My hair was shinier, straighter and twice as quick to blow-dry afterwards.”
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Sep 18, 2012