Don’t try to do everything. Instead, pick your three strongest assets and over-deliver, says Karl Speak, co-author of Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are. Of course, those assets will be in line with the boss’s wishes and the company’s goals, so you’ll become a brand that’s promoted. Grab any chance to enter competitions or attend industry conferences. When you win an award, remember to thank not only your boss, but also the colleagues who worked hard to make you look so good.
Jul 26, 2012