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Country Road to Launch Online Store

Country Road has announced it will launch an online boutique at shop.countryroad.com.au in August this year.

The brand plans to make almost all of its clothing, accessories and homewares available online, enabling customers to purchase the latest smart-casual pieces within a few clicks.

Online prices will mirror retail outlets, but VIP members don't need to fret - loyalty will still be rewarded through cardholders programs.

Country Road's sister brand, Trenery, will also become available online at the same time.